Agribusiness Club
Knowledge into Action, Action into Service

At Agribusiness Club, MANAGE, we offer the ultimate opportunity to carry on the legacy created since 2014. We invite candidates from different B schools and Agricultural universities to be the Chanakyas of the technologies that rule Agribusiness and the ideas that await your inspirational counsel to rule the world society. Synonymous with excellence and a sustained quest for perfection, the Fest provides an interactive platform which brings together the industry, the academia and the future leaders of the agribusiness world
Roles and Responsibilities
Agribusiness Club, MANAGE organizes the flagship events of MANAGE (National Level B-Fests) Krishi Chanakya and Unnayan. The club is also responsible for connecting with various platforms and creating a competitive spirit among the students of MANAGE through digital and physical communications. The brightest brains then understand the opportunities and challenge in Agribusiness, foresee the need to constantly develop the requisite skill set and re-invent the way in which agribusiness organization functions. The overall purpose of the summit lies in achieving excellence in this regard

Krishi Chankaya
Krishi Chanakya is the pioneer Agri B-fest hosted by ABC meant to ignite the ideas which make a difference. Critical thinking, discussions and a quest for perfection, the B-fest has it all. The growing demands of the sector demands the industry and future leaders to interact and solve problems, Krishi Chanakya is a platform which caters to the ever-growing Agribusiness sector.








Unnayan
Unnayan is an event conducted by National Institute of Agricultural Extension Management (MANAGE), Hyderabad particularly for the undergraduate students and CAT aspirants all over India. It is a platform to converge the attention towards AgriBusiness sector, to prepare the to-be techno-managers and future stakeholders of the industry with challenges and rewards to be achieved. ā
Winners of Unnayan 2021









Unnayan 2022
Agribusiness Club MANAGE brings to you its Annual fest Unnayan'22 for UG students and CAT Aspirants. We are giving you a great platform to prove your managerial intellect, battling out with other brightest minds of the nation. Grab this opportunity and get rewarded!!!
Event Format
It is a mock trading competition during which teams will play the simulation, as per market
timings, with virtual currency for 3 consecutive days.
āWinners will be on the basis of highest profits at the end of three trading daysā
Rules and Guidelines
- Eligibility: undergraduate, CAT aspirants and postgraduate students across
India - Ā Each team will have two members and a person can be a part of one team only
- Both participants must be from same institute
- PARTICIPANTS SHOULD PROVIDE THEIR COLLEGE ID OR CAT
ADMIT CARD TO CLAIM THE REWARD (if applicable) - No limit on the number of teams from a college
- No registration fee
- Decision of the organizers will be final and binding
Rules and Guidelines:
Eligibility: undergraduate students and CAT aspirant across India
Each team will have two members and a person can be a part of one team only
Both participants must be from same college
No cap on number of teams from a college
No registration fee
The idea must not be copied
PARTICIPANTS SHOULD PROVIDE THEIR COLLEGE ID OR CAT ADMIT CARD TO CLAIM THE REWARD (if applicable)
Submission must be in PDF format and named as: āINCEPT ā Team Nameā
Entries must be emailed, from registered email address,Ā to [email protected] with the subject: āINCEPT ā Team Nameā
If participants fail to follow the mentioned format, their entries stand to beĀ disqualified
Decision of organizers will be final and binding
Theme: Branding Agriculture
Rules and Guidelines:
Eligibility: undergraduate students across India
This is an individual event
No registration fee
No cap on number of teams from a college
Participants should provide their college id or cat admit card during registration
World limit of the article is 500
Facts, figures and examples are appreciated
Font ā Times New Roman; Font Size ā 12
Submission must be in PDF format and named as: āAGRIGRAPHY āParticipantās Registered Nameā
The entries must be emailed, from registered email address,Ā to [email protected] with the subject: āAGRIGRAPHY ā Participantās Registered Nameā
Plagiarized submissions will be rejected
If participants fail to follow the mentioned format, their entries stand to beĀ disqualified
Decision of organizers will be final and binding
Theme: Rural Life
Format: Single Photograph
Rules and Guidelines:
Open for everyone and no entry fee
Photos from any digital camera including smartphones will be accepted
Images retouched using photo editing apps will be accepted
Images that have been used for commercial purposes and/or been publishedĀ will not be eligible
Any entry that has been reproduced from an existing photograph, portrait, graphics or any other artwork produced by another person is a violation of the competition rules and will not be judged, accepted or displayed
Submission must be in JPEG format and named as: āGlimpse āParticipantās Registered Nameā
The entries must be emailed, from registered email address,Ā to [email protected] with the subject: āGlimpse ā Participantās Registered Nameā
If participants fail to follow the mentioned format, their entries stand to be disqualified
Ā
Theme: Current affairs, General, business
Rules and Guidelines:
Eligibility: undergraduate students and CAT aspirants across India
Each team will have two members and a person can be a part of one team only
Both participants must be from same college
No limit on the number of teams from a college
No registration fee
Quiz duration: 20 minutes
Total number of questions: 15
Questionās type: MCQ, picture-connect, text
There is only one correct answer for each question with no negative marking
In case there is a tie of score, the quiz completion/best time will be consideredĀ as deciding factor
This is a standalone quiz with no further rounds
Only the team leader (the person who registered the team) shall play the quiz
Decision of the organizers will be final and binding
Theme: Conversational Marketing
Letās see what is it all about?
The term ‘Espansione’ (Spanish for Expansion) in marketing terms, refers to a strategy of a brand/firm which has an established image in a certain product, foraying into designing of a completely different product category. For eg – The popular motorcycle brand Harley Davidson started selling Apparels.
We bring you a competition to challenge your creativity. You will be provided with a list of 10 brands/companies. Your main task is to select one of them and then design or come up with a product line/sector in which it is not currently present. You are free to expand to any product line or sector other than those the company already has.
We have given a list of brands, but donāt limit your creativity. Choose your own brand, make your own product and expand.
Brands:
- Ā MRF
- LāOreĢal
- Tesla
- Subway
- Oppo
- Raymond
- Bisleri
- Colgate
- Decathlon S.A
- Blue Dart
Above mentioned is the list of brands among which you have to select one For the chosen brand category, you need to come up with:
Brand name
Tagline
Jingle
Poster
Reason for selecting the chosen product category (in not more than 2-5 sentences)
Reason for selecting the chosen product category and why do they think this product can be sold by this brand (in about 100-150 words)
Any Brand, other than the given examples would also serve the purpose. But remember to do the research, you shouldnāt launch an already existing product in the same brand!
Rules and Guidelines :
- Eligibility:Ā Undergraduate students and CAT aspirants across India
Each team will have two members and a person can be a part of one team only
No cap on number of teams from a college
No registration fee
The idea must not be copied
Submission must be in ppt format and named as: āEspansione ā Team Nameā
Entries must be emailed, from registered email address,Ā to [email protected] with the subject: āEspansione ā Team Nameā
If participants fail to follow the mentioned format, their entries stand to beĀ disqualified
Decision of organizers will be final and binding
Theme: Sustainable Living
Format: Video in ā.mp4ā format of 3-4 minutes with credits.
Rules and Guidelines :
Open for Undergraduate students and CAT aspirants
No entry fee
A team can be of maximum 3 people of same institution
Video from any digital camera including smartphones will be accepted
Video retouched using editing apps will be accepted
Videos that have been used for commercial purposes and/or been publishedĀ will not be eligible
Any entry that has been reproduced from an existing video or any other artwork produced by another person is a violation of the competition rules and will not be judged, accepted or displayed
Submission must be in mp4 format and named as: āPaparazzi ā Participantās Registered Nameā
The entries must be emailed, from registered email address,Ā to [email protected] with the subject: āPaparazzi ā Participantās Registered Nameā
If participants fail to follow the mentioned format, their entries stand to be disqualified
Ā
Theme: Digital Agriculture: Connecting the Unconnected
This is a poster making competition
We will give a theme to you, based on which you have to prepare a digital poster
Rules and Guidelines :
Eligibility: undergraduate students and CAT aspirant across India
Individual participation
No registration fee
PARTICIPANTS SHOULD PROVIDE THEIR COLLEGE ID OR CAT ADMIT CARD TO CLAIM THE REWARD (if applicable)
Submission must be in PDF format and named as: āINGENEOUS ā Participantās registered nameā
Entries must be emailed, from registered email address,Ā to [email protected] with the subject: āINGENEOUS ā Participantās registered nameā
If participants fail to follow the mentioned format, their entries stand to be disqualified
Decision of organizers will be final and binding