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Espansione

Brand Marketing Competition

 

LAST DATE OF REGISTRATION: 30th March 2021

LAST DATE OF ENTRY SUBMISSION: 6th April 2021

ESPANSIONE
Let’s see what is it all about?
The term ‘Espansione’ (Spanish for Expansion) in marketing terms, refers to a
strategy of a brand/firm which has an established image in a certain product,
foraying into designing of a completely different product category. For eg – The
popular motorcycle brand Harley Davidson started selling Apparels.
We bring you a competition to challenge your creativity. You will be provided
with a list of 10 brands/companies. Your main task is to select one of them and
then design or come up with a product line/sector in which it is not currently
present. You are free to expand to any product line or sector other than those the
company already has.
We have given a list of brands, but don’t limit your creativity. Choose your own
brand, make your own product and expand.
Brands –
• Michelin
• L’Oréal
• Toyota
• KFC
• Lenovo
• Louis Vuitton
• Bisleri
• Colgate
• Decathlon S.A
• Blue Dart
For the chosen Brand category, you need to come up with:
• Product name in which you want to expand
• Tagline
• Jingle
• Poster (Can be handmade or digital)
Reason for selecting the chosen product category and why do they think this
product can be sold by this brand (in about 100-150 words)
Any Brand, other than the given examples would also serve the purpose. But
remember to do the research, you shouldn’t launch an already existing product
in the same brand!Rules and Regulation:
•Eligibility: Undergraduate students across India
•Each team will have two members and a person can be a part of one team only
•No cap on number of teams from a college
•No registration fee
•The idea must not be copied
•Submission must be in .ppt format and named as: ‘Espansione – Team Name’
•Entries must be emailed, from registered email address, to
[email protected] with the subject: ‘Espansione – Team Name’
•If participants fail to follow the mentioned format, their entries stand to be
disqualified
•Decision of organizers will be final and bindin

Prizes

  • 1st Prize:  ₹ 4000 
  • 2nd Prize: ₹ 3000 
  • 3rd Prize:  ₹ 2000

 GUIDELINES FOR ESPANSIONE

For any queries, write to us at [email protected] with the subject: Query – Espansione