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Espansione

Brand Marketing Competition

 

LAST DATE OF REGISTRATION: 20 January 2020

LAST DATE OF ENTRY SUBMISSION: 22 January 2020

Let’s see what it is all about?

 

Growth. Companies have different ways to grow and brand expansion is one of the popular way. Reputation and Credibility play and important part in expansion. So we bring before a competition to challenge you creativity. Be unique, be bold and create expand the brand into the domain that no one has thought of. Suppose Apparel by IKEA, Jockey Basmati Rice, etc. Don’t limit your imagination. 

You have been provided with a choice of 10 brands. All you have to do is choose one brand and in front of that brand we have mentioned the industry/Product line in which it already exists. Do not expand them in the given industry/Product line, other than that you have the freedom to expand that product in any other category. 

We have given a list of brands, but don’t limit your creativity. Choose your own brand, make your own product and expand.

For the chosen product category, you need to come up with: 

  • Brand name 
  • Tagline
  • Jingle
  • Poster 
  • Reason for selecting the chosen product category (in not more than 2-5 sentences)

Eligibility:

Undergraduate students and CAT aspirants across India 

Rules and Regulation

  • Each team will have two members and a person can be a part of one team only 
  • No cap on number of teams from a college 
  • No registration fee 
  • The idea must not be copied 
  • Submission must be in ppt format and named as: ‘Espansione – Team Name’ 
  • Entries must be emailed, from registered email address, to [email protected] with the subject: ‘Espansione – Team Name’ 
  • If participants fail to follow the mentioned format, their entries stand to be disqualified 
  • Decision of organizers will be final and binding

Prizes

  • 1st Prize:  ₹ 5000 
  • 2nd Prize: ₹ 3000 
  • 3rd Prize:  ₹ 2000

 GUIDELINES FOR ESPANSIONE

For any queries, write to us at [email protected] with the subject: Query – Espansione